9 million Italians belong to Generation Z, and nearly 3 million of them are already integrated into the workforce. This number is expected to grow and change the composition of the teams that managers are tasked with leading. In the workplace, these young individuals bring unique perspectives and aspirations that are reshaping the corporate landscape. Therefore, their leaders need to gain a deep understanding of the attitudes, interests, and ways of operating Generation Z to manage and motivate them effectively.

What are the characteristics that set apart Generation Z? How do they approach work and what is the best way to guide them towards success?

During this meeting, participants will have the opportunity to explore and thoroughly understand Generation Z and its peculiarities, which, as managers, they must take into consideration. Starting from the analysis of the cultural characteristics shared by "zoomers," we will delve into their workplace expectations, which pose a real challenge for their leaders today.

• Isabella Pierantoni, a specialist in generational differences, will present her analysis results. She will give a comprehensive overview of Generation Z, focusing on the social context in which they grow and live in order to understand the characteristics of their approach to life and work
• Alessandro Braga, in charge of The European House – Ambrosetti project dedicated to generational turnover in companies, will conclude the meeting by first outlining the challenges that managers must face regarding the younger generations, and then presenting some best practices for their resolution
• Christian Zoli, an expert in workplace motivation, will reflect on how we approach the generational gap in the workplace. Following that, he will present the motivational map of Generation Z, useful for identifying a management approach to adopt in the work context
• Finally, Gabriele Sada, CEO of ScuolaZoo and belive, will contribute to the discussion by presenting his business case. In doing so, he will highlight the corporate welfare adopted and the best methods for attracting, managing, and retaining young people by offering them opportunities, training, and support.