Suggested readings

Black box thinking: The Surprising Truth About Success

Black box thinking: The Surprising Truth About Success

Of Matthew Syed

Customer Centricity: Focus on the Right Customers for Strategic Advantage

Customer Centricity: Focus on the Right Customers for Strategic Advantage

Of Peter Fader

The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value

The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value

Of Peter Fader | Sarah Toms

Outliers: The Story of Success

Outliers: The Story of Success

Of Malcolm Gladwell

Intuitive Marketing: What Marketers Can Learn from Brain Science

Intuitive Marketing: What Marketers Can Learn from Brain Science

Of Stephen Genco

Fuoriclasse. Storia naturale del successo

Fuoriclasse. Storia naturale del successo

Of Malcolm Gladwell

Introduction to Neuromarketing & Consumer Neuroscience

Introduction to Neuromarketing & Consumer Neuroscience

Of Thomas Zoëga Ramsøy

Come vincere lo stress e cominciare a vivere

Come vincere lo stress e cominciare a vivere

Of Dale Carnegie

L'indice di equilibrio. Come, cosa e quando mangi è più importante di quanto mangi

L'indice di equilibrio. Come, cosa e quando mangi è più importante di quanto mangi

Of Iader Fabbri

Neuro Design: Neuromarketing Insights to Boost Engagement and Profitability

Neuro Design: Neuromarketing Insights to Boost Engagement and Profitability

Of Darren Bridger

How To Stop Worrying And Start Living

How To Stop Worrying And Start Living

Of Dale Carnegie

Allenare l'apnea a secco. Analisi e gestione della preparazione fisica

Allenare l'apnea a secco. Analisi e gestione della preparazione fisica

Of Federico Mana | Umberto Pelizzari | Renzo Chiozzotto

Leading Transformation: How to Take Charge of Your Company's Future

Leading Transformation: How to Take Charge of Your Company's Future

Of Thomas Zoëga Ramsøy | Nathan Furr | Kyle Nel

Strategy is Digital. How Companies Can Use Big Data in the Value Chain

Strategy is Digital. How Companies Can Use Big Data in the Value Chain

Of Carlos Cordon | Pau Garcia-Milà | Teresa Ferreiro Vilarino | Pablo Caballero

White Fragility: Why It's So Hard for White People to Talk About Racism

White Fragility: Why It's So Hard for White People to Talk About Racism

Of Robin DiAngelo

How To Be an Antiracist

How To Be an Antiracist

Of Ibram X. Kendi

The Culture Code: The Secrets of Highly Successful Groups

The Culture Code: The Secrets of Highly Successful Groups

Of Daniel Coyle

Testare le idee di business. Una guida sul campo per la sperimentazione rapida. 44 tipi di esperimenti per trovare la strada giusta

Testare le idee di business. Una guida sul campo per la sperimentazione rapida. 44 tipi di esperimenti per trovare la strada giusta

Of David Bland | Alexander Osterwalder

Come diventare un’azienda invincibile con la guida ai migliori modelli di business

Come diventare un’azienda invincibile con la guida ai migliori modelli di business

Of

No Rules Rules - Netflix and the Culture of Reinvention

No Rules Rules - Netflix and the Culture of Reinvention

Of Reed Hastings | Erin Meyer

COVID-19: The Great Reset

COVID-19: The Great Reset

Of Klaus Schwab | Thierry Malleret

More From Less: The surprising story of how we learned to prosper using fewer resources - and what happens next

More From Less: The surprising story of how we learned to prosper using fewer resources - and what happens next

Of Andrew McAfee

Machine, Platform, Crowd: Harnessing Our Digital Future

Machine, Platform, Crowd: Harnessing Our Digital Future

Of Erik Brynjolfsson | Andrew McAfee

Artificial Intelligence: The Insights You Need from Harvard Business Review

Artificial Intelligence: The Insights You Need from Harvard Business Review

Of Thomas Davenport | Erik Brynjolfsson | Andrew McAfee