Meetings

AGGIORNAMENTO PERMANENTE
IN PERSON
How to maximize profits using the pricing lever

Danilo Zatta, Author and pricing expert

AGGIORNAMENTO PERMANENTE
IN PERSON
AI-volution: productivity and competitiveness for SMEs in the era of generative artificial intelligence (with networking cocktail)

Jacopo Perfetti, Founder, Prompt Design e ObliqueAI, Fellow of Innovation, SDA Bocconi School of Management

Monday
March 2, 2026
4:30 pm - 5:30 pm

IT EN

TEHA LIVE
VIA WEB
“The Growth Dilemma”: managing a brand when consumers want different things

Annie Wilson, Author; lecturer in Marketing, The Wharton School, University of Pennsylvania

AGGIORNAMENTO PERMANENTE
IN PERSON
The evolution of the Chief Marketing Officer role: comparing experiences (with networking lunch)

AGGIORNAMENTO PERMANENTE
IN PERSON
“Italia, quo vadis?” Current situation and future perspectives for the Country (with networking aperitif)

Antonio Polito, Giornalista, già Vicedirettore, Corriere della Sera

TEHA LIVE
VIA WEB
Reimagining work: building the office of the future

Ranya Nehmeh, Author, Professor of University of Applied Sciences for Management & Communication di Vienna

AGGIORNAMENTO PERMANENTE
IN PERSON
Global risks, local decisions: how to prepare your business for the challenges ahead

Vittorio Emanuele Parsi, Professore Ordinario di Relazioni Internazionali, Facoltà di Scienze Politiche e Sociali dell’Università Cattolica del Sacro Cuore.

AGGIORNAMENTO PERMANENTE
IN PERSON
The leaders’ challenge: setting and achieving ambitious goals through planning, decision-making skills, and performance (with networking lunch)

Marco Confortola,

TEHA MANAGEMENT ()*
IN PERSON AND VIA WEB
Failing well: when mistakes drive improvement (and innovation)

(*) Service aimed at executives and middle managers in which AP members can participate.

Roberto Mercadini, Author-actor, cultural advocate

AGGIORNAMENTO PERMANENTE
IN PERSON
Italy in the new global scenario: between economic challenges and emerging international balances (with netwroking lunch)

Carlo Cottarelli, Director, Osservatorio sui Conti Pubblici Italiani
Monica Maggioni, Journalist, Anchorwoman, Author; Head Editor of News and Anchor, RAI.TV.
Paolo Ruggeri, Board of Directors Nuovo Pignone - Baker Hughes ; Presidente BIG Academy; Coordinatore Grandi Imprese Toscane, Confindustria Toscana

TEHA LIVE
VIA WEB
The space race: how the Space Economy will redesign global competition

Marcello Spagnulo, CEO, Mars Center

AGGIORNAMENTO PERMANENTE
IN PERSON
Executive Negotiation Workshop
The art of strategic negotiation (English only)

Beth Fisher-Yoshida, Program Director, M.S. in Negotiation and Conflict Resolution; Professor of Practice, School of Professional Studies, Columbia University

AGGIORNAMENTO PERMANENTE
IN PERSON AND VIA WEB
Preview of the Workshop
"The outlook for the economy and finance" (with networking lunch)

TEHA MANAGEMENT ()*
IN PERSON AND VIA WEB
The art of working together: talent, relationships, culture

(*) Service aimed at executives and middle managers in which AP members can participate.

Marco Grazioli, President, The European House - Ambrosetti; Board Member, TEHA Group
Jacopo Veneziani, Art historian and educator

GLOBAL SUMMIT
IN PERSON AND VIA WEB
Marketing Global Summit 2026
Reimagining marketing for the AI era (with networking lunch)

Oguz Acar, Professor of Marketing & Innovation, King's Business School, King's College London
Robert Meyer, Professor of Marketing, Wharton Business School; Co-Director, Wharton Human-AI Research
Vicki Morwitz, Professor of Business and Professor of Marketing, Columbia University's Graduate School of Business
Raja Rajamannar, Chief Marketing & Communications Officer, Mastercard

AGGIORNAMENTO PERMANENTE
IN PERSON
New geopolitical scenarios: global challenges and the positioning of Europe and Italy in the new global order

Nathalie Tocci, Director, Istituto Affari Internazionali

AGGIORNAMENTO PERMANENTE
IN PERSON
Better Decisions: how to overcome biases and improve decision-making in complex contexts

Vicki Morwitz, Professoressa di Business e Professoressa di Marketing, Columbia University's Graduate School of Business

TEHA LIVE
VIA WEB
Cloud Empires: how the cloud has become a lever in the competition between the US and China, and what it means for European businesses

Vili Lehdonvirta, Professore di sociologia economica e ricerca sociale digitale, l'Oxford Internet Institute, Università di Oxford

TEHA MANAGEMENT ()*
IN PERSON AND VIA WEB
The mind is not an algorithm: the role of AI in decision-making

(*) Service aimed at executives and middle managers in which AP members can participate.

Chiara Bacilieri, Marketing, Communications and Innovation Director at Mindwork
Cristiano Boscato, CEO, Dinova; Expert in AI and Digital Innovation
Chiara Valerio, Writer

AGGIORNAMENTO PERMANENTE
IN PERSON
Visit to the Amazon Distribution Center in Cividate al Piano: how Amazon is shaping the logistics of the future

Nicola Draghi, Genaral Manager, Amazon

AGGIORNAMENTO PERMANENTE
IN PERSON
Innovation and sustainability in practice: visit to the Belvedere circular economy facility

Renzo Macelloni, Mayor of the municipality of Peccioli

TEHA MANAGEMENT ()*
IN PERSON AND VIA WEB
Leadership and communication: the art of leading (and influencing) through words

(*) Service aimed at executives and middle managers in which AP members can participate.

Luca Baiguini, Professor of People Management and Organization, POLIMI Graduate School of Management
Federico Palmaroli, Humorist and satirical writer

GLOBAL SUMMIT
IN PERSON AND VIA WEB
Leadership Global Summit 2026
Leading change, changing leadership (con pranzo di networking)

Melissa Agnes, Founder and CEO, Crisis Ready Institute
Linda Hill, Professor of Business Administration and Faculty Chair of the Leadership Initiative, Harvard Business School
David Marquet, Former nuclear submarine commander, U.S. Navy; Author

AGGIORNAMENTO PERMANENTE
IN PERSON
“Intent-Based Leadership”: fostering responsibility and engagement at every level (followed by a networking aperitif)

David Marquet, Già comandante di sottomarino nucleare, U.S. Navy; Autore