Tuesday, July 12, 2022 (9:30 am - 6 pm)

GLOBAL SUMMIT
IN PERSON AND VIA WEB
Marketing Global Summit 2022: The key trends of the future

Melià Milano Hotel Via Masaccio, 19 - 20149 MILANO

The annual event dedicated to key marketing topics is a unique opportunity for attendees to gather innovative insights, useful to adapt to the changing needs of customers and better understand the challenges of the coming years.
The current trends in retail, the evolutions of consumer behaviors and the most relevant changes from digitization to data privacy will be addressed, thanks to the contribution of world-renowned experts and top Executives from major international companies: several insights to take the lead on the transformation and compete in the disruptive environment of today and tomorrow.

Participants will have the opportunity to explore the following topics:
- How consumer behavior is changing: from the disruptive era to the new generations;
- The future trends that will shape retail: from automation to sustainability;
- How to rethink marketing with neuroscience discoveries;
- The new challenges of digitization between privacy and web platforms;
- Nurturing brand identity through design and creativity;
- The evolution of the marketing function and the attitudes to be cultivated

Speakers

Borja Castresana

Former Global Chief Marketing & Communication Officer, Desigual

Patrizia Cianetti

Marketing and Communication Director, Ducati Motor Holding

Scott Dunlap

CEO, Adidas Runtastic; VP Mobile, Adidas

Ashley Fell

Director of Advisory, McCrindle; Social Researcher; Author

Jane Horvath

Chief Privacy Officer, Apple

Matt Johnson

Professor of Marketing and Psychology at Hult International Business School

Barbara E. Kahn

Patty and Jay H. Baker Professor of Marketing, The Wharton School at University of Pennsylvania

Linus Karlsson

Chief Creative Officer, Range and Marketing & Communications, IKEA

Giuseppe Stigliano

Global CEO, Spring Studios; Author; Lecturer in Retail & Consumer Entrepreneurship, UCL School of Management

Programme

July 12, 2022
9:30 am - 11:15 am Patrizia Cianetti
Ducati's Experience
Turning customers into fans

Linus Karlsson
IKEA PÅHITTIGHET: imagination, creativity and common sense
It’s not that we need new ideas, we need to stop having old ideas

Borja Castresana
Retail Hearthquake: 2030 future
Key trends to the biggest transformation of the industry
11:15 am - 11:40 am Break
11:40 am - 1 pm Barbara Kahn
How consumer behaviors are changing in the post-pandemic world
The "Kahn Retailing Success" Matrix to facilitate customer-focused strategy    

Ashley Fell
Understanding the new generations of consumers
Gen Z and Gen Alpha: who they are, how they behave, and the implications for marketing
1 pm - 2:30 pm Lunch
2:30 pm - 4 pm Giuseppe Stigliano
"Humbition”. The art of navigating complexity
Overcoming "marketing myopia" and evolving the Marketing function with the right attitudes

Matt Johnson
Rethinking marketing through neuroscience
How to build lasting connections between brands and consumers
4 pm - 4:25 pm Break
4:25 pm - 6 pm Jane Horvath
Data Privacy for Apple: how to prepare for the future
Security, accountability, and conscious use of data: implications for marketing and business

Scott Dunlap
The Adidas mobile strategy
World records, web3, and connecting 1 billion athletes

Meeting documents

Nota informativa

GLOBAL SUMMIT
IN PERSON AND VIA WEB
Marketing Global Summit 2022: The key trends of the future

Nota informativa

Kit

GLOBAL SUMMIT
IN PERSON AND VIA WEB
Marketing Global Summit 2022: The key trends of the future

Kit

Documents

<cite><small><i>GLOBAL SUMMIT</i><br></small></cite><data><small>IN PERSON AND VIA WEB<br></small></data>
Marketing Global Summit 2022: The key trends of the future

Applying Psychology and Neuroscience to Marketing: A Quick Primer

Matt Johnson

<cite><small><i>GLOBAL SUMMIT</i><br></small></cite><data><small>IN PERSON AND VIA WEB<br></small></data>
Marketing Global Summit 2022: The key trends of the future

Moving Beyond Trust: Making Customers Trust, Love, and Respect a Brand

Andreas B. Eisingerich, Deborah J. MacInnis, Martin Fleischmann

MIT Sloan Management Review

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Marketing Global Summit 2022: The key trends of the future

3 Ways Marketers Can Earn — and Keep — Customer Trust

Christine Alemany

Harvard Business Review

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Marketing Global Summit 2022: The key trends of the future

Net Promoter 3.0

Fred Reichheld, Darci Darnell, Maureen Burns

Harvard Business Review

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Marketing Global Summit 2022: The key trends of the future

Gain a Competitive Edge.
The Kahn Retailing Success Matrix

Barbara Kahn

Wharton School Press

<cite><small><i>GLOBAL SUMMIT</i><br></small></cite><data><small>IN PERSON AND VIA WEB<br></small></data>
Marketing Global Summit 2022: The key trends of the future

Competing on Customer Journeys

David C. Edelman, Marc Singer

Harvard Business Review

<cite><small><i>GLOBAL SUMMIT</i><br></small></cite><data><small>IN PERSON AND VIA WEB<br></small></data>
Marketing Global Summit 2022: The key trends of the future

Understanding Generation Alpha

Mark McCrindle, Ashley Fell

McCrindle

<cite><small><i>GLOBAL SUMMIT</i><br></small></cite><data><small>IN PERSON AND VIA WEB<br></small></data>
Marketing Global Summit 2022: The key trends of the future

Understanding the Future Consumer

Mark McCrindle, Ashley Fell, Kevin Leung, Peter Chi

McCrindle

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Marketing Global Summit 2022: The key trends of the future

Avoiding the ‘Cringe Factor’ in Marketing to Gen Z

Adrian Montgomery

MIT Sloan Management Review

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Marketing Global Summit 2022: The key trends of the future

How To Bridge The Age Gap In Marketing

Sonya Mateiko

Forbes

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Marketing Global Summit 2022: The key trends of the future

Marketing Myopia

Theodore Levitt

Harvard Business Review

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Marketing Global Summit 2022: The key trends of the future

The Neuroscience of Customer Experience

Paul J. Zak

MIT Sloan Management Review

<cite><small><i>GLOBAL SUMMIT</i><br></small></cite><data><small>IN PERSON AND VIA WEB<br></small></data>
Marketing Global Summit 2022: The key trends of the future

How Brands Are Experimenting with Web3

Ana Andjelic

Harvard Business Review

<cite><small><i>GLOBAL SUMMIT</i><br></small></cite><data><small>IN PERSON AND VIA WEB<br></small></data>
Marketing Global Summit 2022: The key trends of the future

The business of influencing is not frivolous. It’s serious

The Economist

<cite><small><i>GLOBAL SUMMIT</i><br></small></cite><data><small>IN PERSON AND VIA WEB<br></small></data>
Marketing Global Summit 2022: The key trends of the future

The New Rules of Data Privacy

Hossein Ranhama, Alex Pentland

Harvard Business Review

<cite><small><i>GLOBAL SUMMIT</i><br></small></cite><data><small>IN PERSON AND VIA WEB<br></small></data>
Marketing Global Summit 2022: The key trends of the future

Data Act. The Path to the Digital Decade
The European Data Stretegy. Shaping Europe’s Digital Future

European Commission