Today communication takes place mainly through digital media, a virtual dimension with its own characteristics. The instinct is in fact to translate  strategies validin physical communication into virtual communication, a choice that is not always correct and can have a significant impact on communicative effectiveness. In digital communication, for example, the role of narration is increasingly important and, with it, a careful use of images, essential to raise interest and create a common thread that guides the speaker, creating an interesting and effective story.

How to talk in the digital world and make the story effective? What kind of narrative tools and strategies to adopt both personally and at company level to be effective in the digital world?

During this meeting, through the experiences of experts from the world of digital communication and photography, we will explore different narrative approaches, suitable for the digital world, drawing useful ideas to become better communicators both at the company level and at the personal level.

• Sara Munari, Photographer and author, will show us how to exploit the narrative through images, a fundamental element in digital communication. We will discover three different approaches to storytelling "by images", to better understand how to use visual support and what impact it has on communication
• Rudy Bandiera, Author and expert of digital communication, will explain us how to approach communication in the digital world, developing skills, techniques and strategies, and always having in mind the thread of the narrative to tell and tell the best in the company.