For over 175 years, Birra Peroni has united and accompanied Italians in the most important moments of sharing. A history of excellence and quality that has also conquered the international market with exports to more than 70 countries around the world.
Peroni, now part of the Asahi Group, makes sustainability and digital innovation the combination that drives its business strategy. It aims to make its plants carbon neutral by 2030 and adopts an open innovation approach, introducing, among other things, blockchain traceability throughout the entire supply chain.
 
In this meeting participants will have the opportunity to talk with the management of Peroni to know their future strategies and, then, to visit the historic Peroni factory in Rome where up to 3 million hectoliters are produced per year for the various lines of the group, including: Peroni, Nastro Azzurro, Raffo, Wührer and Asahi Super Dry. Then there will be a visit to the Peroni Beer Museum, which traces the history of the brand and its link with the evolution of customs and society.

Due to the exceptional nature of the event, participation/registration will be subject to scrutiny/verification by the host company.