The need for a rapid ecological transition to combat climate change is pushing more and more companies to pay more attention to environmental and ethical issues, coming to question exclusively profit-oriented business models. Many companies, even in the face of measures taken by governments, begin to put their impact on society and territory at the same level of their profits, following the principle of shared value. In this sense, the "Benefit Corporations" movement, born in the United States and increasingly widespread in Italy and the rest of the world, is an example of the success of a sustainable capitalist model.
 
What does it mean to become a B-Corp and what are the differences with traditional companies? How is it possible to pursue social and financial environmental objectives and, at the same time, to make the company grow? Who chose these sustainable business models and what results did they achieve? 
 
In this meeting, participants will be able to discuss with Christopher Marquis, Professor at the University of Cambridge expert of sustainable global enterprises and author of the book "Better Business: How the B Corp Movement Is Remaking Capitalism". The author will focus on how a group of companies, while becoming B-Corp, has chosen to give the same importance to workers' rights, community impact and environmental management as financial shareholders. He will analyzed a few case studies of Italian and international companies that have successfully joined the B-Corp movement, creating benefits for the environment and society but, at the same time, also for their business. Finally, he will examine and compare global trends and other sustainable business models. 

• the B Corp movement: a business model that will replace capitalism?
• Italian and international case studies 
• what other global trends and sustainable business models?