Digital communication demands an increasing emphasis on emotional and engaging storytelling. This is a change that has been underway for years, in which the distance between a business narrative and a personal one is becoming increasingly thin, becoming almost overlapping. "Cold" data and numbers are no longer enough, but are required to be able to create engaging and authentic stories. This is the only way to make a significant impact on your brand's reputation and engagement.
 
What are the new rules of storytelling today? How to create a narrative - of brand but also personal - of impact even in today's crowded digital arena?
 
The objective of the meeting with Andrea Fontana, a pioneer of corporate storytelling in Italy, is to gain an in-depth view of the transformations taking place in the world of communication, delving into the contents of his latest book (Brand Storiverso), and identify the most current strategies for building brand and corporate identity. Through interactive sessions and analysis of case studies, participants will have the opportunity to understand how to create "storiverses": narrative universes with targeted and coherent values, characters, positions, settings and emotions, which are essential to be relevant in today's communication.
 
Specifically, participants will explore how to:

• integrate the latest storytelling trends into their communication approach
• critically evaluate storytelling strategies of other brands and adapt them to their own needs
• successfully implement the concept of "Brand Storytelling" in corporate marketing and communication campaigns.