In a world where we are constantly exposed to news and stories of all kinds, it becomes increasingly difficult to avoid being attracted to narratives that can often be false and negative. It thus becomes essential to begin to recognize possible narrative traps and, at the same time, to be able to turn the idea into something concrete,
to turn a story into reality. 
 
But how to recognize bad storytelling? How to build the right tools to protect your business? And, finally, how to build positive and effective storytelling in response instead? 
 
Through business case studies and beyond, participants will be able to explore the paradox of storytelling, understanding how to develop the right tools to defend against its dark side and make the most of the positive one. To do so, participants will be able to engage with Jonathan Gottschall, professor and author of The Story Paradox: How our love of storytelling can build but also destroy society (2021).
 
In particular, the meeting will discuss:

• the negative role of storytelling: why stories of misinformation and conspiracy proliferate and how to defend against them
• developing the tools to protect your organization from bad storytelling while developing the skills to build a good one
• is there a recipe for a "perfect" story?