To lead a team, one needs to get people to share their vision and keep motivation high. A leader must be authoritative and magnetic: in short, leaders must need charisma. 
 
But can charisma be learned or is it an innate gift that depends on one's personal experiences? And how can it influence effectiveness in public speaking? Finally, how can one build a personal brand, adaptable to various contexts? 
 
Participants will go through these questions with Gianluca Mainino, an expert in public speaking and oratory, who will address the topic of communication for leaders who wish to be magnetic and charismatic, upon the characteristics of their personality. In fact, although there are several models and techniques that one can larn, through concrete cases we will look at those small details that really make the difference between convincing oratory and one that borders on perfection, ensuring success in both one-to-one and one-to-many conversation. The event will address the following topics:

• the relationship between strategy and business models to maximize the performance of digital technologies
• the platform competition
• the use of (digital) data for strategy monitoring
• successful use-cases, including: Amazon, Meta, Spotify, Google.