In this meeting, participants will have the opportunity to improve their ability to create and tell stories that inspire and influence others.

Starting from a reflection on the biological reasons that make stories so powerful on the brain of those who listen, participants will explore how they can build and convey more memorable stories that can touch, influence, and inspire the ones listening.

Participants will take away:

• a deeper understanding of the scientific reasons behind the great power of storytelling, to know which aspects to focus on when creating a story
• the perfect story model to use as a guide for constructing their future stories
• a clearer idea of why some stories work and others don't, to understand how to avoid mistakes and to use more effective story structures
• practical tips for better storytelling, allowing them to be more skillful in effectively conveying their narratives in the future.