Wednesday, March 26, 2025 (11:00 am - 12:30 pm) Meeting

AMBROSETTI CLUB
VIDEOCONFERENCE
Viola Park and ACF Fiorentina: 120 million to innovate and generate value, beyond sports



Viola Park represents one of the most ambitious investments in the Italian sports scene: 120 million euros to create a state-of-the-art sports center capable of generating value beyond sports. With an area of about 31 hectares and 2 stadiums, the complex is one of the largest sports centers in Europe: a landmark for ACF Fiorentina and a model of innovation and sustainability.
Alessandro Ferrari, General Manager of ACF Fiorentina, will offer a strategic vision on the role of Viola Park in the future of the club and the entire sector. The debate will be enriched by the moderation of Pier Bergonzi, Deputy Director of Gazzetta dello Sport, a deep connoisseur of the sports world and author of some of the most celebrated interviews of recent years.
The Club meeting will be a privileged opportunity to explore the link between infrastructure, sports growth and value created, with a look also at the challenges and opportunities that await Italian soccer. This will be followed by an exclusive visit to Viola Park, which will allow people to experience firsthand the excellence of this state-of-the-art facility.

Speakers

Pier Bergonzi

Deputy Director, La Gazzetta dello Sport

Alessandro Ferrari

General Manager, ACF Fiorentina

Programme

March 26, 2025
11:00 am - 12:30 pm

Documenti dell'incontro

Nota informativa

AMBROSETTI CLUB
VIDEOCONFERENCE
Viola Park and ACF Fiorentina: 120 million to innovate and generate value, beyond sports

Nota informativa

Kit

AMBROSETTI CLUB
VIDEOCONFERENCE
Viola Park and ACF Fiorentina: 120 million to innovate and generate value, beyond sports

Kit