Wednesday, March 12, 2025 (3:15 pm - 6:30 pm) Meeting

AGGIORNAMENTO PERMANENTE
IN PERSON
“Progetto Italia” by Furla, where quality of work, sustainability and landscape meet (with networking cocktail)


The meeting includes a limited number of participants
Furla Via Caravaggio, 15 - 50028 TAVARNELLE VAL DI PESA (FI)

Founded in 1927, Furla is still a leading player in the leather goods field, with revenues of over 330 million, a 60% growth performance and a strong Asian market.  

Recently, the company inaugurated ‘Progetto Italia’, an ambitious model of integration of industrial and office architecture in the Chianti landscape, where quality of workplaces and sustainability meet the landscape. 

Participants will be able to talk with Luca Melzi, Furla's Chief Innovation Officer, and Piero Zucchi, architect and co-founder of GEZA, the firm that built the facility. They will discuss the impact of ‘Progetto Italia’ on the quality of work and production, in relation to the reorganisation of Furla's supply chain for the latest collections. In addition, participants will be able to visit the plant as a whole, including the offices and the production facility. They will then be accompanied to the prototyping and modelling department, where the heart of the brand's innovation is concentrated.

Speakers

Luca Melzi

Chief Industrial Officer, Furla

Piero Zucchi

Co-founder, Studio GEZA

Programme

March 12, 2025
3:15 pm - 3:30 pm Welcome greetings with Piero Zucchi and Luca Melzi
3:30 pm - 4:00 pm Conversation with Furla team on product development and supply chain
4:00 pm - 5:30 pm Factory tour
5:30 pm - 6:00 pm Debate
6:00 pm - 6:30 pm Networking cocktail

Documenti dell'incontro

Nota informativa

AGGIORNAMENTO PERMANENTE
IN PERSON
“Progetto Italia” by Furla, where quality of work, sustainability and landscape meet (with networking cocktail)

Nota informativa

Kit

AGGIORNAMENTO PERMANENTE
IN PERSON
“Progetto Italia” by Furla, where quality of work, sustainability and landscape meet (with networking cocktail)

Kit