Wednesday, March 12, 2025 (2:30 pm - 6:00 pm) Meeting

AGGIORNAMENTO PERMANENTE
IN PERSON
“Progetto Italia” by Furla, where quality of work, sustainability and landscape meet (with networking cocktail)


The meeting includes a limited number of participants
Furla Via Leonardo da Vinci 35 - Loc. Sambuca - 50028 TAVARNELLE VAL DI PESA (FI)

Founded in 1927, Furla remains a leading player in the leather goods sector, with revenues exceeding €330 million, a 60% growth performance, and a strong presence in the Asian market.
Recently, the company launched “Progetto Italia”, an ambitious project integrating industrial architecture and office spaces within the scenic Chianti landscape, where workplace quality and sustainability come together in harmony with the surrounding environment.
Participants will have the opportunity to engage in direct dialogue with Luca Melzi, Chief Industrial Officer of Furla, and Piero Zucchi, architect and co-founder of GEZA, the firm behind the design of the new facility. The discussion will focus on the impacts of “Progetto Italia” on workplace quality and production processes, in connection with Furla’s supply chain reorganization for its latest collections.
Additionally, participants will tour the entire plant, including the offices and production site. They will also be guided by Francesca Fiorentino, Director of Research & Development, through the prototyping and modeling department, the creative and innovation hub of the brand.

Speakers

Luca Melzi

Chief Industrial Officer, Furla

Piero Zucchi

Co-founder, Studio GEZA

Programme

March 12, 2025
2:30 pm - 2:45 pm Welcome remarks with Piero Zucchi and Luca Melzi
2:45 pm - 3:30 pm Presentation by Luca Melzi and Francesca Fiorentino:
Product Development and the Furla Supply Chain
3:30 pm - 4:45 pm Factory Tour with Andrea Varini and Francesca Fiorentino
4:45 pm - 5:00 pm Final discussion and closing remarks
5:00 pm - 6:00 pm Networking cocktail

Documenti dell'incontro

Nota informativa

AGGIORNAMENTO PERMANENTE
IN PERSON
“Progetto Italia” by Furla, where quality of work, sustainability and landscape meet (with networking cocktail)

Nota informativa

Kit

AGGIORNAMENTO PERMANENTE
IN PERSON
“Progetto Italia” by Furla, where quality of work, sustainability and landscape meet (with networking cocktail)

Kit