Following generative AI, the next technological step will be "experiential" AI, a source of increasingly hybrid experiences between digital and real, enabling a level of "dialogue" fluidity like never before. This will happen pervasively, as we experience it both through the smartphones we use every day and a new wave of dedicated devices, such as the latest headsets from Apple, Meta, and Lenovo, as well as augmented glasses and other wearable devices. This new world will impact companies across the entire value chain, from production to customer engagement.
 
The meeting aims to provide participants with greater awareness of the upcoming "experiential" AI revolution, to prevent it from being underestimated and ensure they grasp its potential in a timely manner. It will offer a concrete vision of what companies can immediately achieve with these technologies, sharing cases from various industries and examples of new tool applications.
 
In particular, by the end of the meeting, participants will have:

• a better understanding of the technological vision of major industry players (Apple, Google, Meta, Amazon, etc.) that will define the world we work and live in
• explored several business cases of AI applied to experiential technologies, and how these immersive realities can give rise to new services and revenue streams for companies.