Following generative AI, the next technological leap will be toward an “experiential” AI, a source of immersive experiences that blend digital and real worlds into an unprecedented “dialogue.” These “mixed” environments are set to enter production companies, moving from the realm of the “Internet of Things” to a new era of “Internet ON Things.” This shift will profoundly influence how we work, produce, and interact with colleagues, partners, and clients.
 
With increasingly sophisticated devices, from headsets to augmented glasses and other wearables, companies will be able to operate with greater efficiency, engagement, and safety throughout the entire value chain—from Development and R&D, to project design, testing, sales, training, distribution, and even post-sales services. The event aims to give participants a deeper understanding of what experiential technologies (Virtual, Augmented, and Mixed Reality) can offer to manufacturing companies, allowing them to move beyond Industry 4.0 sensor systems and unlock the full potential of this new technological revolution. This will be achieved by providing an overview of current and future potential of these technologies and, more practically, by sharing case studies and applied examples of these tools. Participants will also have the chance to experience real-life applications of these technologies firsthand, using headsets and other devices made available to them, enabling them to explore the potential and envision applications within their own organizations.