This meeting aims to offer a fresh perspective on innovation, transforming it from a final outcome (a product, an isolated success) into a continuous and systematic process that involves every level of the organization. Through a practical and structured approach, participants will learn how to integrate innovation into their company’s DNA, making it a daily habit and a widely shared capability.
Specifically, the following topics will be explored:

• Distinction between “Innovation” and “Innovating”: Understanding the difference between innovation as a result (the tip of the iceberg) and innovating as a process (what lies beneath the surface).
• Innovation as a collective skill: Demonstrating that anyone can innovate, and that innovation is possible in every aspect of one’s professional activity.
• Innovating as a habit: A practice that improves over time and can be learned, guided, and supported through concrete tools and structured processes.