There’s a clear evolution taking place in communication industry landscape in 2015 with five deeply interrelated elements coming to the fore, all of which represent huge opportunities ahead. These are what Jeremy Galbraith calls The 5 C’s of Communication Trends for 2015: Connectivity, Consumers, Crisis, Culture and Creativity. Here is a brief overview:

• Connectivity: over the last 10 years the Shift to Mobile has seen consumers increasingly turn away from the static PC towards on-the-go mobiles, tablets and phablets. Another ‘c’ to the communication mix should be added. “Convenience” is everything in today’s world.
• Consumers: Millennials really are different in the ways they communicate to each other and the ways they want to receive communication. Personalisation is now largely expected by today’s consumer, but only made possible by digging for insights and creatively interpreting available data.
• Crisis: beyond the man-made and natural disasters we see on a depressingly regular basis, it is the erosion of trust that is the root cause of many of today’s business woes. In an age where Millennials have increasing influence, crisis communications clearly need to flex to the channels they use most.
• Culture: when talking about corporate culture in the context of communications, we are referring to those elements of a business which are often perceived as intangible, but are nevertheless essential to thriving and surviving in 2015 and beyond: authenticity, transparency, leadership and corporate purpose.
• Creativity: clients come to us for Big Ideas, but it’s not enough for us to come up with great content that is true to their corporate purpose, we must also be creative about the means of delivering this content. Image remains the most powerful way of telling a story.