Richard Edelman, president and CEO of the communications firm with the largest billings in the world (Fortune), is presenting for the first time in Italy the sixteenth Edelman Trust Barometer. Each year, this index measures the level of trust of each country towards business, the media, institutions and NGOs. For the 2016 Barometer, a sampling of over 30,000 people from 28 different countries, ranging in age between 25 and 64, will be used. The Edelman Trust Barometer provides companies with important information, such as:
- concrete data about the best channels for implementing an effective communications and marketing strategy in light of the trust index the country in question has towards specific media;
- the presence, diffusion, success and growth potential of a given industrial sector in the country;
- how their company is perceived in the country