The meeting aims to explore the secrets of communication. What ideas can be drawn from the experience of some experts from the world of photography or comedy? During the meeting, the speakers will discuss the following topics:
 
Photography, between art and storytelling
• my personal experience: the value of choices and profession (from engineering to journalism)
• media saturation and photojournalism (how to respond to visual saturation, fake news and journalistic ethics)
• how to reach different types of audience: the role of information (how to differentiate the proposal to reach heterogeneous audience).
 
Stand-Up Comedy: communicating between humour and lateral thinking:

• humour as a form of communication
• a joke can overturn the reality in which we live
• how to develop lateral thinking using comedy.

• the characteristics and the right approach to a winning story
• how to use images and emotions for a "pop" story
• corporate storytelling: the working method between credibility and aesthetics.