Storytelling is not only a very important medium for communication, but it is an indispensable tool to get in touch with your target audience, establishing a more immersive experience that facilitates a new perception of products or services by the different parties. Faced with the changing world, it is necessary to rewrite the rules and redefine storytelling, through the use of appropriate narrative tools to do corporate and territorial branding (from the Charter, to the Web, from TV to Social, from Radio to on-life events). How to tell today brand and business content? Why is it so important to build an effective story? What does it mean to tell a corporate or territorial brand? And what tools to choose for your narrative according to the different audiences? During the meeting Andrea Fontana, President of Storyfactory, will talk about cases and best&worst practices that will help us to understand, also through practical exercises, how to interface effectively with our audience and will address in particular the following topics:

• the story of the brands: why now
• what are the key steps to define a brand narrative
• how to do storytelling: what texts and images
• the use of icons: image, symbols and visual icons
• make corporate and territorial branding with the most suitable narrative tools
• bring to life our story and see results.