Video

IT EN

00:22:12

Settembre 2026

Storytelling for the corporate brand: the experience of HEINEKEN

Christiaan Prins

Director of Global Communications, The HEINEKEN Company

Odissea: perché le grandi storie continuano a guidarci

Gianni Canova

già Rettore; critico cinematografico, Università IULM

The narratives of the future: 4 elements of influence in the Age of AI

Victor Gay Zaragoza

Director; Adjunct Professor, IE University Storytelling Innovation LAB; IE Business School

Defending big ideas and creativity in the Age of AI

Gachoucha Kretz

Academic Director of the Grande École Marketing Program, L'Oréal Executive Chair, HEC Paris

Where does AI fall short when it comes to storytelling?

Jeff Cabili

Instructor of Effective Non-Verbal Communication, Stanford Continuing Studies, Stanford University

The art and craft of Storytelling: shaping the culture of the company

Steve Clayton

Senior Vice President, Chief Communications Officer, Cisco

Genius at Scale: how great leaders drive innovation

Linda Hill

Professor of Business Administration and Faculty Chair of the Leadership Initiative, Harvard Business School

Dal talento individuale al team vincente: allenare l’antifragilità per performance d’eccellenza

Mauro Berruto

Docente e già Amministratore Delegato; già CT della Nazionale di Pallavolo Maschile, Scuola Holden

Le tecnologie del futuro e il posizionamento dell’Italia

Corrado Panzeri

Partner; Responsabile InnoTech Hub e Consigliere di Amministrazione, The European House – Ambrosetti; TEHA Group

Dalla ricerca all’innovazione: superare gli ostacoli al trasferimento tecnologico

Maria Chiara Carrozza

Professore Ordinario di Bioingegneria e Biorobotica; già Presidente del Consiglio Nazionale delle Ricerche, Università degli Studi di Milano Bicocca

L’Italia nello scenario globale: leve per l’attrattività, la competitività e la crescita sostenibile del Paese

Enrico Giovannini

Fondatore e Direttore Scientifico; già Ministro delle Infrastrutture e della Mobilità Sostenibile, Alleanza Italiana per lo Sviluppo Sostenibile

American foreign policy in a middle power world

Anne-Marie Slaughter

Incoming Dean of the School of Public Policy; former Director of Policy Planning , London School of Economics; U.S. Department of State

Nuovo equilibrio o disordine mondiale? La nuova geografia del potere

Monica Maggioni

Editorialista; Scrittrice; Anchor, RAI

L’innovazione tecnologica sulla scacchiera dei 196 Paesi: chi guiderà la competizione globale?

Alec Ross

Distinguished Professor; Author, Bologna Business School

The 4 pillars of the frugal economy: a new approach to growth, through innovation and sustainability

Navi Radjou

Autore; Esperto di leadership e innovazione

The road ahead: global Supply Chain strategy for 2026 and beyond

Willy C. Shih

Professor of Management Practice in Business Administration, Harvard Business School

The new leadership agenda for digital Supply Chains

Remko Van Hoek

Professor of Supply Chain Management, Sam M. Walton College of Business

Navigating complexity in the VUCA world: manufacturing Supply Chains challenges and opportunities

Gianluca Sperone

Vice President Supply Chain, Brembo

Geopolitics and global scenarios: implications for Supply Chains

Lucio Caracciolo

Founder and Director, Limes and Scuola di Limes

Complexity reduction as leverage for Supply Chain resilience: the Volvo experience

Francesca Gamboni

Chief Industrial Operations Officer, Volvo Cars

Supply Chain transformation as a value driver: the Reckitt experience

Harald Emberger

Chief Supply Officer, Reckitt

The evolution of supply networks in response to geopolitical dynamics

Canan Kocabasoglu Hillmer

Professor in Operation Management, Bayes Business School

Building inclusive marketing strategies: the strategic role of cultural intelligence

Anastasia Kārkliņa Gabriel

Marketing Expert; Author

I principali trend economici e il caso Italia: le sfide della crescita nell’attuale scenario internazionale

Marco Fortis

Direttore e Vicepresidente, Fondazione Edison