Video

Marketing e comunicazione

Marketing in motion: the Satispay experience of constant reinvention

Marketing in motion: the Satispay experience of constant reinvention

Coline Herné

Chief Marketing Officer, Satispay

A whole new world: unlocking the influence of culture

A whole new world: unlocking the influence of culture

Marcus Collins

Professor of Marketing, Ross School of Business, Michigan University

The evolving dance: consumer behavior and marketing intelligence

The evolving dance: consumer behavior and marketing intelligence

Elena Reutskaja

Professor of Marketing, IESE Business School

The art of being heard: when a radio becomes a trendsetter

The art of being heard: when a radio becomes a trendsetter

Linus

Direttore Artistico, Radio Deejay

What’s next for Mattel

What’s next for Mattel

Nicolas Houssin

Vice-President of Marketing, Mattel EMEA

Luxury Fatigue: why firms need a fresh marketing perspective

Luxury Fatigue: why firms need a fresh marketing perspective

Oscar Sand

Professor of Management Practice, Academic Director of Master in Luxury Management, Essec Business School

Difference makes the difference

Difference makes the difference

Federico Capeci

Managing Director Italy and Spain, Kantar

Understanding customer perceptions: the key to unlocking AI’s full potential

Understanding customer perceptions: the key to unlocking AI’s full potential

Anne-Kathrin Klesse

Professor of Marketing, Rotterdam School of Management (RSM), Erasmus University

Excelling in customer service and human interaction: the Gucci 9 experience

Excelling in customer service and human interaction: the Gucci 9 experience

Vasilis Dimitropoulos

Former Vice-President of Global Client Services, Gucci

Negotiating with influence: lessons from a hostage negotiator

Negotiating with influence: lessons from a hostage negotiator

Scott Tillema

Negotiation instructor, conflict resolver and corporate trainer

How to tell impactful stories: key storytelling structures and common pitfalls to avoid

How to tell impactful stories: key storytelling structures and common pitfalls to avoid

Karen Eber

Writer; Founder, he Eber Leadership Group

The perfect story for Executives: telling stories that inspire and influence others

The perfect story for Executives: telling stories that inspire and influence others

Karen Eber

Writer; Founder, The Eber Leadership Group

Comunicazione: vincono rapidità e banalità distruggendo qualità e pensiero critico

Comunicazione: vincono rapidità e banalità distruggendo qualità e pensiero critico

Roberto Saviano

Scrittore

Troppo veloce, troppo superficiale: come è cambiata la comunicazione

Troppo veloce, troppo superficiale: come è cambiata la comunicazione

Roberto Saviano

Scrittore

The perfectionism trap and the impacts on performance. The unbearable heaviness of perfection

The perfectionism trap and the impacts on performance. The unbearable heaviness of perfection

Thomas Curran

Associate Professor of Psychological and Behavioural Science, London School of Economics

L’invisibile del conflitto e il metodo “O.A.S.I”

L’invisibile del conflitto e il metodo “O.A.S.I”

Tiziana Fragomeni

Avvocato negoziatore, mediatrice e formatrice

The paradox of storytelling: how to guard against its dark side and make the most of its positive side

The paradox of storytelling: how to guard against its dark side and make the most of its positive side

Jonathan Gottschall

Author and Distinguished Fellow, Washington & Jefferson College

Talk and convince: the techniques of great speakers to be clearer and more incisive communicators

Talk and convince: the techniques of great speakers to be clearer and more incisive communicators

Nick Coburn-Palo

Professor of Public Speaking, Harvard University

Public Speaking: Tips and Practical Exercises for a Successful Speech

Public Speaking: Tips and Practical Exercises for a Successful Speech

Nick Coburn-Palo

Professor of Public Speaking, Harvard University

Consigli pratici per testare il tuo stile comunicativo e adattarlo a ogni situazione aziendale

Consigli pratici per testare il tuo stile comunicativo e adattarlo a ogni situazione aziendale

Alberto Castelvecchi

Adjunct Professor, LUISS Business School

La comunicazione migliore è la tua ed è breve. Trovare il proprio totem comunicativo per raccontare e convincere

La comunicazione migliore è la tua ed è breve. Trovare il proprio totem comunicativo per raccontare e convincere

Alberto Castelvecchi

Adjunct Professor, LUISS Business School

Being relevant in the age of AI

Being relevant in the age of AI

Mike Armstrong

Chief Marketing & Communications Officer, Juventus FC

Leveraging Data. Enhance consumers experience through new technologies and generative AI

Leveraging Data. Enhance consumers experience through new technologies and generative AI

David Dubois

Associate Professor of Marketing , The Cornelius Grupp Fellowship in Digital Analytics for Consumer Behaviour, INSEAD

Being creative in the age of AI

Being creative in the age of AI

Aude Gandon

SVP, Global Chief Marketing Officer, Nestlé