Video

The Era of Digitalization: How Marketing will change

Goutam Challagalla

Professor of Marketing and Strategy, IMD Business School

Brands create value through Leadership, Experience and Impact

Bertrand Chovet

Managing Director & Partner, BetterBrandBetterBusiness

IT EN

00:20:24

Ottobre 2017

Use your Brand as a driver of growth and transformation

Bertrand Chovet

Managing Director & Partner, BetterBrandBetterBusiness

Towards the Post TV Era: Mattel Case Study

Richard Willis

Director Digital Marketing EuRoMEA, Mattel Inc.

How to Become a Consumer Obsessed Organization

Richard Willis

Director Digital Marketing EuRoMEA, Mattel Inc.

The Millenials Categorization is too Broad: Focus on Data and Behaviour

Richard Willis

Director Digital Marketing EuRoMEA, Mattel Inc.

What is the ROI of Digitalization?

Stephen Norman

SVP Sales and Marketing Worldwide, PSA Groupe

Digitalization is Unavoidable but is it also Affordable?

Stephen Norman

SVP Sales and Marketing Worldwide, PSA Groupe

Understanding Consumers: How they make purchase decisions

Amitav Chakravarti

Professor of Marketing and Strategy, London School of Economics

Marketing Fail: Tata's World Cheapest Car

Amitav Chakravarti

Professor of Marketing, London School of Economics

The Future of Marketing

Goutam Challagalla

Professor of Marketing and Strategy, IMD Business School

Più numeri che idee, più potenza che conoscenza: La forza creatrice dei numeri, in azione

Massimiliano Moi

Chief Financial Officer, Eataly

Più numeri che idee, più potenza che conoscenza: La forza creatrice dei numeri, in azione

Massimiliano Moi

Chief Financial Officer, Eataly

Il ruolo del CFO: clessidra e atleta

Massimiliano Moi

Chief Financial Officer, Eataly

Più numeri che idee, più potenza che conoscenza: La forza creatrice dei numeri, in azione

Massimiliano Moi

Chief Financial Officer, Eataly

The future of energy system: latest innovations and technological breakthroughs

Nigel Brandon

Dean, Faculty of Engineering at Imperial College London

Il futuro del sistema energetico

Nigel Brandon

Dean, Faculty of Engineering at Imperial College London

Nuove tecnologie di stoccaggio dell'energia: quali sfide per il futuro?

Nigel Brandon

Dean, Faculty of Engineering at Imperial College London

How Can Companies Benefit from Academic-Industry Partnerships in the Energy Sector?

Nigel Brandon

Dean, Faculty of Engineering at Imperial College London

Challenging Communication: gestire il confronto e gli attacchi verbali

Alberto Castelvecchi

Professore di Public Speaking, Luiss Guido Carli

Le 5 zone cieche della comunicazione

Alberto Castelvecchi

Professore di Public Speaking, Luiss Guido Carli

3 mosse per rispondere agli attacchi verbali

Alberto Castelvecchi

Professore di Public Speaking, Luiss Guido Carli

Challenging Communication: gestire il confronto e gli attacchi verbali

Alberto Castelvecchi

Professore di Public Speaking, Luiss Guido Carli

Navigating the future of payments

Jorn Lambert

EVP, Digital Channels in Emerging Payments MasterCard