Tuesday, July 5, 2022 (2:30 pm - 5:30 pm)

AGGIORNAMENTO PERMANENTE
IN PERSON
Executive reputation: the personal and corporate narrative in omnichannel logic

Hotel Excelsior San Marco Piazzale della Repubblica, 6 - 24122 BERGAMO

In the era of so-called stakeholder capitalism, it becomes increasingly important to act in purpose-driven logic and to speak out in coherence with the new values of sustainability and the positive impact on the environment and society.
Managers and Top Managers are now called to witness - even in the first person - an exemplary ethos that is carried out not only in corporate-personal actions, but also in the narration of these same actions on different social channels and not: Because if you don’t tell your actions, they’re not perceived.

So what differentiates a business story from a personal narrative? And how do you build a personal and corporate brand up to this task? What are the most used narratives that can be followed to generate social impact and involvement, going beyond the background noise? How do you create a narrative community that has a common business and action connection and can be activated when needed?

In this meeting, Andrea Fontana, a pioneer of corporate storytelling in Italy, will guide the participants - through practical cases - in the construction of corporate and personal narratives consistent with widespread and effective social leadership. Through the examination of the most popular narratives to create emotion, we will analyse the ways in which leaders, executives, managers and top managers can talk about themselves to have credibility, involvement and engagement inside and outside the company. In particular, the following issues will be addressed:

  • stakeholder capitalism and fiction economy: the story as a platform for life and business
  • what is and how to build a personal narrative to support the company story (and vice versa)
  • People, Planet, Prosperity: how to articulate the great social themes in your narrative
  • You | Me | Now: the "secret code" of the great personal narratives
  • attention to counter-narratives: what they are and how to avoid them.

Speaker

Andrea Fontana

President, Storyfactory

Programme

July 05, 2022
2:30 pm - 4 pm The story as a life and business platform
How to build a personal narrative
How to articulate social themes in your own narrative
4 pm - 4:30 pm Intermission
4:30 pm - 5:30 pm The "secret code" of personal narratives
Attention to counter-narratives

Meeting documents

Nota informativa

AGGIORNAMENTO PERMANENTE
IN PERSON
Executive reputation: the personal and corporate narrative in omnichannel logic

Nota informativa

Kit

AGGIORNAMENTO PERMANENTE
IN PERSON
Executive reputation: the personal and corporate narrative in omnichannel logic

Kit

Documents

<cite><small><i>AGGIORNAMENTO PERMANENTE</i><br></small></cite><data><small>IN PERSON<br></small></data>
<em>Executive reputation</em>: the personal and corporate narrative in omnichannel logic

Storytelling d'impresa: La guida definitiva

Andrea Fontana

<cite><small><i>AGGIORNAMENTO PERMANENTE</i><br></small></cite><data><small>IN PERSON<br></small></data>
<em>Executive reputation</em>: the personal and corporate narrative in omnichannel logic

Dieci anni di storytelling in Italia: scenario, valore, visione

Andrea Fontana

<cite><small><i>AGGIORNAMENTO PERMANENTE</i><br></small></cite><data><small>IN PERSON<br></small></data>
<em>Executive reputation</em>: the personal and corporate narrative in omnichannel logic

Il nuovo paradigma per il corporate and brand storytelling

Dino Borello

<cite><small><i>AGGIORNAMENTO PERMANENTE</i><br></small></cite><data><small>IN PERSON<br></small></data>
<em>Executive reputation</em>: the personal and corporate narrative in omnichannel logic

Edelman Trust Barometer 2022 - Global Report

Edelman

<cite><small><i>AGGIORNAMENTO PERMANENTE</i><br></small></cite><data><small>IN PERSON<br></small></data>
<em>Executive reputation</em>: the personal and corporate narrative in omnichannel logic

The Changing Face Of Executive Reputation

Qnary