The Metaverse, and in general all the technologies of Web 3.0, are changing the world in which we live, with significant impacts on people and, consequently, on companies. Sectors, particularly B2C, are increasingly dependent on digital, but navigating the risks and opportunities offered by technological disruption is not always easy.

How are society and people changing? What prospects do Metaverso, VR and AR offer companies? What new opportunities do they offer to reach and engage consumers?
 
Participants will have the opportunity to immerse themselves in the Metaverso together with Lorenzo Montagna, one of the leading Italian experts on Web 3.0 and Metaverso. With him, they will learn about the disruption that these technologies bring to society and the company-consumer relationship. participants will also have the opportunity to experience first-hand examples of success of AR, VR and Metaverso (using the appropriate headsets and dedicated tools.)
The meeting in particular will offer:

• how Web 3.0 is changing us and the world we live in
• metaverso, AR and VR: technological perspectives and possibilities for companies
• 3 concrete experiences of Web 3.0:
  • AR experience. Brand discovery through smartphone
  • VR experience: from storytelling to storyliving
  • Metaverse Tour: enter where genZ lives.