We live in a context where continuous disruption poses a constant challenge to incumbents. Established companies often recognize and may ride the wave of creative destruction, but are often reluctant to give up the "security" of their traditional business model. How to embrace deeply innovative ideas without sacrificing their competitive advantages? How can you respond to the new competition without losing your leadership? And how to enter new markets thanks to disruptive innovations?
 
In this meeting participants will have the opportunity to discuss with Professor Raghu Garud, international expert in innovation and business strategy that, leveraging on business cases, will share a useful framework to create innovation in times of profound change. Participants will then have the opportunity to deepen the different stages of innovation processes, from the generation of the idea to its implementation and marketing.
 
During the meeting, the following points will be addressed in particular:

• because we are often stuck in the past despite working on imagining a different future
• serendipity and the value of experimentation
• how to move from prototyping to the creation of concrete value
• how to expand your business with an ecosystem of stakeholders