In an era of artificial intelligence and increasingly depersonalized and automated business transactions, the role of business-to-business relationships will become increasingly central.
 
Paradoxically, this means that human interactions, when present, will require the building of trust more and more quickly. With this in mind, it is interesting to delve into the potential advantage given by Italy's already strongly relationship-driven culture.
 
How to create valuable relationships in a society of increasingly digital interactions? How to build a solid relationship with customers, partners and investors by modulating it to their values? What can Italian culture offer from this point of view?
 
During this meeting participants will have the opportunity to interact with Jann Martin Schwarz, founder of LinkedIn's B2B Institute, and delve into the growing importance of relational capital. 
 
Specifically, they will discuss:

• why relational capital will be critical in the age of AI
• building relationships with large companies: building collective confidence when decisions are made by a group of people
• the case of Italy: enhancing the Italian relational attitude strategically
• what can be learned from relationship building at the world's best restaurants.