Virality is the only form with which we are measuring the success of an idea, the establishment of a brand. Virality is the sole business and political objective. But what does it mean to go viral? To be truly read? To be truly known? To genuinely attract attention and spark the curiosity of the user, the customer, the voter?
Focusing solely on the objective of virality has led to a constant simplification of the message to make it consumable in the most immediate and superficial way. There is a search for non-divisive content, engaging by appealing to the simplest emotions. Yet thought is, by definition, complex, and its trace of persistence over time measures its depth and necessity.
A superficial message generates superficial people who create societies conditioned by superficial views in which the products they buy superficially will be abandoned superficially.
Is this what companies want to create?

In this meeting, we will analyze how communication has changed in recent years, focus on current trends, and understand what awaits us in the future.