In this meeting, participants will have the opportunity to explore how the tradition of a family business, if well managed, can be not an obstacle but a valuable strategic resource and a lever for continuous innovation, all while maintaining its identity and the values associated with it.

In particular, they will have the chance to delve into practices, structures, and organizational capabilities that enable their companies to relate tradition and innovation, finding ways to make them coexist and strengthen each other.

By combining high-level strategic concepts with practical examples of success (and failure) from the business world, the groundwork will be laid for a direct discussion with participants.

After the meeting, participants will have:

• A series of practical tools and methods to help them integrate tradition and innovation within their company.
• Theoretical and practical elements to better build and preserve their family "heritage," avoiding common mistakes such as "legacy drift."
• Concrete examples to take back to their own contexts from companies capable of continuing to innovate over time, such as Lavazza, Aboca, Beretta, Zegna, and the international cases of the Henokiens."