In an era marked by rapid and continuous technological transformations, the challenges for top and senior marketing managers are multiplying. Artificial intelligence, particularly Generative AI, is revolutionizing the marketing landscape and beyond. It's not enough to adapt to new technologies; it's essential to manage them based on the specificities of each business to build successful marketing strategies for the present and future. For Chief Marketing Officers, understanding current and emerging trends is crucial. Faced with this complexity, it's necessary to set priorities and implement key actions to achieve them.

In this meeting, global executives, academics, and internationally renowned experts will delve into what they consider the most relevant trends for 2025 and the priorities that marketing leaders should set. Customer focus, listening, and placing the customer at the center of marketing actions will be the common denominator of many discussions.

Topics to be covered include:

• how the use of AI impacts consumer choices
• the evolution of the customer care concept and its supporting tools
• changes in market research in the era of (Generative) Artificial Intelligence
• the convergence of consumers' physical and digital experiences
• priorities for marketing leaders and approaches that make a difference.