GLOBAL SUMMIT IN PERSON AND VIA WEB Marketing Global Summit 2025 The future of marketing: key trends and priorities (with networking lunch)

Tuesday, March 18, 2025 (9:30 am - 4:30 pm) Meeting

GLOBAL SUMMIT
IN PERSON AND VIA WEB
Marketing Global Summit 2025
The future of marketing: key trends and priorities (with networking lunch)

In an era marked by rapid and continuous technological transformations, the challenges for top and senior marketing managers are multiplying. Artificial intelligence, particularly Generative AI, is revolutionizing the marketing landscape and beyond. It's not enough to adapt to new technologies; it's essential to manage them based on the specificities of each business to build successful marketing strategies for the present and future. For Chief Marketing Officers, understanding current and emerging trends is crucial. Faced with this complexity, it's necessary to set priorities and implement key actions to achieve them.

In this meeting, global executives, academics, and internationally renowned experts will delve into what they consider the most relevant trends for 2025 and the priorities that marketing leaders should set. Customer focus, listening, and placing the customer at the center of marketing actions will be the common denominator of many discussions.

Topics to be covered include:

how the use of AI impacts consumer choices
the evolution of the customer care concept and its supporting tools
changes in market research in the era of (Generative) Artificial Intelligence
the convergence of consumers' physical and digital experiences
priorities for marketing leaders and approaches that make a difference.

Speakers

Coline Herné

Chief Marketing Officer, Satispay

Linus

Artistic Director, RADIO DEEJAY

Federico Capeci

Managing Director Spain and Italy, Kantar

Marcus Collins

Professor of Marketing, Ross School of Business, Michigan University

Vasilis Dimitropoulos

Former Vice-President Global Client Services and Product Care, Gucci

Nicolas Houssin

Vice-President of Marketing, Mattel EMEA

Anne-Kathrin Klesse

Professor of Marketing, Rotterdam School of Management (RSM), Erasmus University

Elena Reutskaja

Professor of Marketing, IESE Business School

Oscar Sand

Professor of Management Practice, Academic Director of Master in Luxury Management, Essec Business School

Programme

March 18, 2025
9:30 am - 11:00 am	Introduction Coline Herné - Chief Marketing Officer, Satispay Marketing in motion: the Satispay experience of constant reinvention Marcus Collins - Professor of Marketing, Ross School of Business, Michigan University A whole new world: unlocking the influence of culture Nicolas Houssin - Vice-President of Marketing, Mattel EMEA What’s next for Mattel Debate
11:00 am - 11:30 am	Break
11:30 am - 12:45 pm	Oscar Sand - Professor of Management Practice, Academic Director of Master in Luxury Management, Essec Business School Luxury fatigue: why firms need a fresh marketing perspective Vasilis Dimitropoulos - Former Vice-President of Global Client Services, Gucci Excelling in customer service and human interaction: the Gucci 9 experience Debate
12:45 pm - 2:15 pm	Networking lunch
2:15 pm - 3:45 pm	Federico Capeci - Managing Director Italy and Spain, Kantar Difference makes the difference Elena Reutskaja - Professor of Marketing, IESE Business School The evolving dance: consumer behavior and marketing intelligence Anne-Kathrin Klesse - Professor of Marketing, Rotterdam School of Management (RSM), Erasmus University Understanding customer perceptions: the key to unlocking AI’s full potential Debate
3:45 pm - 4:30 pm	Linus - Artistic Director of Radio Deejay The art of being heard: when a radio becomes a trendsetter Debate