This meeting will offer the opportunity to reflect on how profits can be maximized by leveraging an innovative approach to pricing management.
 
Through the analysis of new models and the examination of real business cases, participants will gain insight into how cutting-edge approaches based on AI and behavioral sciences can be harnessed to improve the effectiveness of their pricing strategies, allowing them to achieve higher margins and transform pricing into a driver of sustainable growth and profitability.
 
In support of the discussion, Giovanni Battista Vacchi, CEO of the Colombini Group, will illustrate how his company concretely applies these strategies, offering a firsthand perspective on how innovative pricing can become a competitive advantage.
 
In particular, participants will have the opportunity to explore: 

• how to use behavioral pricing to influence customer choices 
• AI and pricing: application of AI-based pricing and concrete examples of its use 
• which levers to use to achieve value-based pricing rather than cost-based pricing 
• examples of best practices from the B2B and B2C sectors.
• Colombini Group's Experience.