Dominic Grainger is CEO of GroupM EMEA, the top advertising agency in the world which heads the galaxy of WPP media centers.
In line with the shift of the advertising agency towards technology, Mr. Grainger will be sharing with us the future prospects for the media sector.
From the power to involve clients more efficiently and effectively through new technologies, to the ability to create the desired marketing results.
From the impact on consumer perception to the limits on transparency.
From the continuously-growing importance of data to the transformation programmatic use will bring to the advertising sector.